In this video tutorial, you will find seven videos from the online marathon on Instagram, which focuses at quality account management, visualization and building effective communications with the audience for Central Asian editors, journalists and bloggers. A short description, timecodes and transcripts complement each video for your convenience.
Trainer: Jamilya Maricheva, the journalist, editor, producer and PROTENGE.kz project creator (“simply and understandable on state spending”); she worked as a publishing editor of HOLANews.kz, Kazakh digital media with the highest traffic from Instagram stories.
Day 1. Analysis of Instagram’s work. Algorithms that will work for you:
- Most common mistakes by the media and bloggers at the beginning of the professional accounts’ promotion;
- How your interests affect the growth of attention to the account.
The formula for Instagram success: “image + text = emotion”:
- Why is the image more important than the text on Instagram? (+exceptions that prove the rule);
- What texts is the audience waiting for?
- Why will they like and share your posts?
0:32 – Introduction
2:59 – Required algorithms for content creation on Instagram
5:27 – Assessing your potential in social networks
7:55 – Most common media mistakes in social media
13:20 – Three rules of writing a post on Instagram
14:47 – The principle of Instagram posts (image + text = emotions)
22:37 – Examples (image + text = emotions)
46:17 – Questions from the audience
47:28 – What exactly can be improved on Instagram?
1:00:21 – The situation with the hate among the audience
1:02:45 – On design and photography
1:16:23 – How to deal with the comments correctly?
1:16:23 – What opportunities can Instagram provide in promoting content?
1:24:50 – What are the weaknesses of the profile?
1:29:54 – What about copyright ownership of the photos, especially if you are a journalist?
1:35:12 – Can one publish a beautiful photo, but write the text on completely different topic?
1:36:00 – How often should the Stories be posted?
1:40:49 – How can one move from a professional platform, like Facebook, to Instagram?
1:42:38 – What photographs can you use describing the problems of the multiple children families?
1:47:40 – Are there any aspects of managing an account on economic topics?
1:50:37 – Practical assignment
Day 2. Participants’ assignments review
New assignment: Present ONE post that will arouse your readers’ emotions: laughter (irony, sarcasm), surprise, admiration, sympathy, bitterness, etc.
0:36 – XXX
4:25 – Alina Zhartaeva
11:23 – Amal Khafizova
21:48 – Anna
26:53 – Dana
32:22 – Zhaslan Suleimenov
36:37 – Dilfuza Sobirova
41:52 – Shakhnoza Turabekova
49:03 – Victoria Kuchma
57:53 – Nazerke Kurmangazinova
1:02:39 – Zara Sadygalieva
1:07:56 – Kumushoy Murtazakulova
1:12:40 – Asel
1:17:20 – Maria Pak
1:21:57 – Adilya Kurmenkulova
1:31:20 – Nuridin
1:38:32 – Cholpon Abasbekova
1:43:32 – Shirin Akmat
1:50:06 – Hadiyatullo Azimzoda
1:52:59 – Zhyldyz Kaparova
Day 3. How to fit your journalistic experience into the Instagram framework:
- building the editorial team within the editorial team;
- adapting the classic journalism genres to new realities;
- experimenting.
How much money do you need to invest in a 10K audience and is it possible to create a popular account without spending? Psychology of “two likes” and “three subscribers”.
3:55 – Introduction to the three main questions
4:35 – Why the editorial team inside editorial team and adaptation of classic genres?
10:00 – Who are SMM managers?
16:59 – Is Instagram promotion worth spending on?
25:29 – Why are the Stories so important to traffic?
31:02 – What genres should you bring up on Instagram?
41:19 – Psychology of “two likes” and “three subscribers”
1:07:13 – Subscribers want the full versions of YouTube videos on Instagram, what should you do?
1:10:40 – How effective are giveaways?
1:16:02 – Visualization on Instagram
1:23:31 – Targeted advertising
1:30:05 – How to choose one perfect theme for your audience?
1:34:06 – What are the best eco pages?
1:36:21 – How to deal with advertising on Instagram correctly?
1:36:21 – What works best in Stories?
1:48:35 – How to target the audience for posts?
1:50:50 – Practical assignment
Day 4. Participants’ assignments review
New assignment: Present a concept of one or two ideas (not more!) for the account, which, in your opinion, will receive 100% more likes than is usual for your account. Determine the strengths and weaknesses of the idea, optimize it.
Non-standard solutions can distinguish you from hundreds of other accounts and make your subscribers remember, stay with you, and recommend your account.
0:44 – Victoria
7:45 – Diana Daniarova
15:46 – Dilfuza Sobirova
21:53 – Shakhnoza Turabekova
26:48 – Zhyldyz Kaparova
30:41 – Amal Khafizova
36:45 – Dana
45:21 – Nurdin
49:50 – Firuzbek (Dilfuza)
54:04 – Hadiyatullo Azimzoda
1:01:20 – Alina Zhartaeva
1:06:40 – Umed
1:14:57 – Maria Pak
Day 5. Why communicating with your Instagram audience is important:
- How to choose the target audience?
- How can your audience work for you?
- Building a community for your account;
- “Ghost subscribers” on Instagram, how to deal with them?
Successful cases for inspiration. Adding (not copying!) trends into our realities.
0:40 – The comments
19:22 – How to find accounts for inspiration
37:01 – Haters and the activity in the comments
44:43 – How did the image of Instagram accounts change over time?
52:54 – What to do when you have many ideas and how to implement them?
1:00:00 – Practical assignment
Day 6. Participants’ assignments review. Analysis of existing accounts of course participants, assistance in the development of concepts for new accounts.
0:08 – Maria Pak
9:35 – Dilfuza
16:22 – Zhaslan Suleimenov
32:33 – Victoria
51:45 – Dana
59:55 – Firuzbek
1:07:46 – Zhyldyz Kaparova
1:21:55 – Nurdin
1:31:49 – Nazerke Kurmangazinova
Day 7. Presentation of concepts for the course participants’ accounts (optimization of existing ones).
1:03 – Amal
12:40 – Alina
22:00 – Zarina Sadygalieva
42:00 – Hadiyatullo Azimzoda
1:04:20 – ХХХ
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