In this video tutorial, you will find seven videos from the online marathon “Facebook/Telegram”, where you will learn the specifics of working in these social networks, how to register an account/channel, build communication with your audience, create high-quality and demanded content and create a visual concept. A short description, timecodes and transcripts complement each video for your convenience.
Trainer: Jamilya Maricheva, the journalist, editor, producer and PROTENGE.kz project creator (“simply and understandable on state spending”); she worked as a publishing editor of HOLANews.kz, Kazakh digital media with the highest traffic from Instagram stories.
Day 1.
Analysis of the factors of a successful social media account (Facebook/Telegram):
*history of personal brand or media brand, advantages and disadvantages;
*how important are the values that you broadcast;
*how your interests affect the growth of attention to the account;
*three factors of a successful investment in your audience;
*most common mistakes by the media, journalists and bloggers at the beginning of the professional accounts’ promotion.
Analysis of the successful and less successful cases.
Feedback.
00:00 – Introduction
03:51 – Facebook
04:58 – Telegram
11:00 – Communication efficiency on Facebook and Telegram
13:18 – Difference of posting on different social networks
17:34 – Working with brands on Facebook and Telegram
27:55 – How to stimulate the audience’s interest
43:20 – The personal brand example
52:18 – Time investments in social media
56:11 – Mistakes in creating a post
1:07:12 – Working with brand opponents
1:12:20 – The simultaneous promotion on Facebook and Telegram
1:20:56 – The status of Telegram
1:24:03 – Is it necessary to create the posts in advance?
1:33:51 – Assignments for the participants
Day 2.
Assignments review.
New assignment: Start building your personal or media brand. Prepare a personal mini-presentation (2-5 pages) or media brand presentation without reference to social networks, focusing on your benefits.
00:40 – What if several persons manage a single account?
03:56 – Finding meaningful purpose when creating content
08:25 – Can you take a side if the argument gets off topic or becomes personal?
10:21 – Kuat
18:51 – Ruslan
29:51 – Ayday
44:40 – Mira Alimbaeva
1:00:33 – Zhaslan
1:04:12 – Uluk
1:06:13 – Zhanna
1:11:53 – Ismail
1:15:53 – Sadi
1:21:26 – Zara
1:23:33 – Ernar
1:31:30 – Gulnaz
1:36:36 – Amal
1:39:51 – Aliya
1:42:15 – Shahnaz
1:46:00 – Zulfiya Raisova
1:48:55 – Kanykei
1:55:40 – Nuridin
1:58:06 – Mayram
2:05:20 – Makhmal
Day 3.
Psychology and algorithms: how do they work?
*Why do your empathy and emotional intelligence matter and how do they affect the engagement?
*Why should you not abuse your audience’s attention: four important lessons of good manners
*Why are the groups more effective than the media accounts? (Except personal pages.)
*Creation of the viral posts.
*Why are the videos good, unlike reposts?
Feedback.
04:12 – Emotional intelligence empathy
14:40 – Right attitude to interests
20:02 – Common beginners’ mistakes
33:05 – Writing a viral post
41:20 – Time management for social networks
48:14 – Why is it better to create a Facebook group?
52:40 – Facebook groups and reposts
56:30 – The effectiveness of sharing a post in the groups
59:10 – Sharing the video as your organization
1:01:06 – Frequency of publishing Telegram content
1:02:00 – Blogging and learning
1:05:35 – Benefits of Facebook Memories
1:07:11 – Social media in 10 years
1:10:49 – Discussion of the posts
1:15:35 – Active and passive Facebook friends
1:19:31 – Algorithms of Facebook posts block
1:23:04 – Is it worth increasing the number of Facebook friends?
1:25:08 – Facebook posting algorithms
1:31:53 – Is it worth always being a journalist on the platforms?
1:39:25 – Certain aspects of the haters
1:44:38 – How to reply to the haters
1:54:07 – Assignments for the participants
Day 4.
Assignments review.
New assignment: Optimize your account, and, if required, defend ideas for your Facebook posts about you and your occupation.
00:00 – Ayday
07:07 – Uluk
18:00 – Zhannat
25:27 – Dana
37:49 – Ruslan
43:00 – Mira
53:40 – Gulnaz
1:02:00 – Marat
1:09:35 – Evgeny
1:25:40 – Kuat
1:28:41 – Alima
1:37:00 – Zhaslan
1:39:15 – Diana
1:43:10 – Nurdin
Day 5.
Why be on Telegram: speed and/or personality.
*What do beginners do in Telegram?
*How does the professional brand work on Telegram?
*Why do the media always compete each other on Telegram?
*Using Telegram features that other social networks do not have.
*Why are the reposts on Telegram super important?
*Monetization on Telegram.
Feedback.
00:00 – About Telegram
09:00 – What works better in Telegram
16:21 – Promotion of a Telegram channel
28:17 – Monetization on Telegram
34:53 – Telegram lifehacks
39:45 – Is it worth connecting the communication chat to the Telegram channel?
42:50 – Telegraphs in Telegram
49:55 – Photo, video or text on Telegram?
1:01:30 – Views on Telegram
1:03:40 – Stealing content
1:12:48 – Anchor material
1:27:33 – Is it worth working on different platforms with the same content?
1:34:00 – How to promote media on Telegram
1:37:54 – Can there be text-only channel?
1:42:30 – Voice messages
1:46:35 – The link, photo and descriptive text
1:48:25 – Assignments for the participants
Day 6.
Assignments review.
Analysis of existing accounts of course participants, assistance in the development of concepts for new accounts.
New assignment: Create a promotion plan for the Telegram channel for the next month.
00:00 – Amal
04:19 – Nurdin
17:16 – Uluk
23:25 – Aliya
34:21 – Zhanna
41:55 – Dana
48:10 – Mira
55:42 – Gulnaz
1:01:50 – Farangiz
1:12:11 – Makhmal
1:15:20 – Zulfiya
1:22:02 – Zara
1:26:07 – Alima
1:40:39 – Kuat
1:43:40 – Evgeny
Day 7.
Presentation of concepts for the course participants’ accounts (optimization of existing ones).
Feedback.
06:15 – How to get rid of the thought “Who needs it?”
12:56 – The line between “I like it” and “they will like it”
17:41 – Inactive subscribers
23:32 – Social media analytics
32:40 – Instagram promotion advice for a beginner photographer
38:16 – Mixing the content
50:45 – Developing a previous personal channel
58:36 – New media
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