SMM in Media. How to Use Social Media to Promote Content

About the course

The course is covering the SMM in media. The key goal of the course is to provide a basic knowledge and understanding of the social media features and their use in journalism.

Course structure:

The course includes 6 modules and is designed for 4 weeks. The study load for students is 2-3 hours per week (depending on the complexity of the module).

Modules include video lectures from 8 to 15 minutes long with transcript, useful links and a final test assignment consisting of 15 questions.


The course is created for a wide audience interested in promoting content on social media. It is recommended for beginners, practicing journalists and bloggers, teachers and students of journalism faculties of Central Asian universities.

The basic knowledge of information computer technologies is required (at the level of a PC user and social media user). The course can be helpful for professional training of practicing journalists, editors and SMM specialists.

Background information:

The IWPR CA Development of New Media and Digital Journalism in Central Asia project aims to strengthen the capacity of media, journalism teachers, students and practicing journalists from Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan in the production of high-quality digital, demanded, impartial and objective content. Course materials will be published exclusively on the Media School platform and will only be available to the registered participants. All courses created as part of the project are IWPR CA property and can be used for other projects at IWPR CA discretion.


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What will you learn?

Basic concepts of journalism in the social media era
Social media features
Journalists’ role in working with social media
What is native content and why you should not post only links
How to build an active community and engage your audience
The future of social media



Frequently asked questions

How to register for the course?
First you need to register on the site itself, then select the course that suits you from the “Courses” section and register for the course itself.
Will I receive a certificate after completing the course?
The certificate is received by those who have passed all the lessons within the course and passed the final test successfully (at least 80%).
What if I don’t pass the test?
After each module in the course there is an intermediate test and a general test at the end of the course. You are given 10 attempts to pass the test. If it fails from the first attempts, you can review the lesson and take the test again. After exhausting 10 attempts, the system will be blocked. You will need to register for the course again to complete it.
What to do if the site is down?
Write to us at the indicated contacts in the “Contacts” section or in social networks.
What should I do if my name on the certificate is different from the name in the passport?
When registering, initially enter your data correctly. If you have indicated other details, write to us. We will correct and send the certificate with the correct data.
Can I take several courses?
Yes. You can take several courses at once or in sequence.
How often are courses updated?
Courses that already exist are not updated. We add new courses after they are crated.
How to participate in your other events?
We conduct various training events for journalists and journalism students from Central Asian countries. You can track new events on our website or on pages on social networks and take part. Often you need to register or pass a competitive selection.
Can only residents of Central Asia take courses?
Online courses are available to absolutely everyone regardless of place of residence. Offline events take place in one of the CA countries.
I am not from the media sector, but I want to enroll in the course. Is it possible?
Yes, everyone can take online courses.
How long is the course?
The duration of each course is determined individually, depending on the content and complexity of the course. The average duration is from 6 to 8 weeks. During this period, you must complete all the lessons and pass the tests. If you didn’t finish on time, the system will be blocked. But you can overwrite and go through again.