#FYP: How to promote your business on TikTok and stay trending

In this course, you will be introduced to the TikTok platform and learn the basics of content making for business owners through the best and worst practices of promoting a business on TikTok.

In the course, you will understand the interface of the app, promotion algorithm, as well as the rules for packing an account. Also, the authors will cover the strategy for promoting content on TikTok, tools and methods for creating content, and will share a checklist to increase the chances of getting into the TikTok recommendations section.

The course contains three modules. It is designed for 2 weeks of study, taking into account the implementation of practical tasks. The weekly load is 3-4 hours (depending on the complexity of the section and independent work). Modules consist of video lectures that are up to 15 minutes with transcripts of texts, useful links, verification tests, and independent tasks.

The course is developed as part of the Go Viral Project. It is a project sponsored by the US State Department, supported by the US Diplomatic Missions in Central Asia, and implemented by the Institute for War and Peace Reporting (IWPR) in Central Asia. Go Viral empowers people to invent, create, promote their content, inform, engage, and successfully interact with global audiences through social media and new platforms using new technologies.

 
2 weeks
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What will you learn?

TikTok interface and its algorithm
The basics of packaging a business account
Methods of creating content on TikTok
Technical requirements for videos, life hacks
Content promotion strategy

Program

  • Module 1

    This content is available on Kazakh, Russian, Tajik and Uzbek languages. In this module, you will analyze the interface of app and features of TikTok algorithm, as well as learn how to properly package your TikTok account (nickname, description, avatar, hashtags)

  • Module 2

    This content is available on Kazakh, Russian, Tajik and Uzbek languages. In this module, through different ways of creating content, you will get acquainted with tools and information for developing a promotion strategy and ideas

  • Module 3

    This content is available on Kazakh, Russian, Tajik and Uzbek languages. The module is dedicated to practical tools for creating high-quality content and its promotion on TikTok

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Instructors

Frequently asked questions

How to register for the course?
First you need to register on the site itself, then select the course that suits you from the “Courses” section and register for the course itself.
Will I receive a certificate after completing the course?
The certificate is received by those who have passed all the lessons within the course and passed the final test successfully (at least 80%).
What if I don’t pass the test?
After each module in the course there is an intermediate test and a general test at the end of the course. You are given 10 attempts to pass the test. If it fails from the first attempts, you can review the lesson and take the test again. After exhausting 10 attempts, the system will be blocked. You will need to register for the course again to complete it.
What to do if the site is down?
Write to us at the indicated contacts in the “Contacts” section or in social networks.
What should I do if my name on the certificate is different from the name in the passport?
When registering, initially enter your data correctly. If you have indicated other details, write to us. We will correct and send the certificate with the correct data.
Can I take several courses?
Yes. You can take several courses at once or in sequence.
How often are courses updated?
Courses that already exist are not updated. We add new courses after they are crated.
How to participate in your other events?
We conduct various training events for journalists and journalism students from Central Asian countries. You can track new events on our website or on pages on social networks and take part. Often you need to register or pass a competitive selection.
Can only residents of Central Asia take courses?
Online courses are available to absolutely everyone regardless of place of residence. Offline events take place in one of the CA countries.
I am not from the media sector, but I want to enroll in the course. Is it possible?
Yes, everyone can take online courses.
How long is the course?
The duration of each course is determined individually, depending on the content and complexity of the course. The average duration is from 6 to 8 weeks. During this period, you must complete all the lessons and pass the tests. If you didn’t finish on time, the system will be blocked. But you can overwrite and go through again.